A new year, new website, new campaign and new salon is coming soon, or so we’ve heard… So, what do you think of our new website? We feel like we’ve come home. At home with BK Wigs.
We wanted to tell you about about our new campaign and the story behind it. As always, we have a story to tell.
In 2013, the driving force behind our campaign was our contribution to the community. Professional photographers featured girls who were battling cancer and had lost their hair. Difficult as this may seem, the results were simply stunning. Don’t remember this amazing project? Have a look here.
Now, our current campaign tells your story: the story of your everyday life.
Whether you’re a designer, businesswoman, secretary, salesperson, teacher, lecturer or full-time mother; whether your work involves community service, volunteering or hosting—your day is infused with good taste and the constant pursuit of classic quality.
Our photo shoot was graciously hosted by YH4, a beautiful gallery space in Jerusalem. You can read more about it at the end of this post or by visiting the gallery.
The bare bones of the catalog were based on the routines of our daily lives, which are productive, creative and guided by good taste. Each scene was then crafted and embellished around that.
We depicted the way you drink your morning coffee as you prepare to venture out for your daily routine.
We showed how elegant and meticulous you look as you go about the various tasks of your day, effortlessly moving through the spheres of family, society, business, community, academia and design.
Let’s not forget your social obligations, the guests you host and your eagerness to contribute to charity events, volunteering and more.
And here’s a treat: Looking your best while out in the evenings for family celebrations.
All of the looks we chose for this shoot are classic and top-notch. These are our most beloved models, with an updated twist. You won’t fine any outlandish trends that scream 2014 and will be an embarrassment to wear in a few months from now. Not at all. That’s because we have you in mind. Your daily routine. The way you aspire to present yourself. And we know that you simply want to enjoy a beautiful, timeless look. You want your wig to last a long time while still staying chic year after year. You want it to harmonize with your clothing and your lifestyle. And now, you can have it all. You’ve arrived.
Browse through our campaign in full-screen. We promise you’ll be smitten.
Efforts from our tireless team behind the scenes made this production possible. We owe them our deepest gratitude.
Wigs, cutting, coloring and styling:
BK Team
Concept, copywriting and production:
Cafe Veyafe
Models:
Dana and Coral for Shahaf Margalit
Photography:
Efrat Losanov
Styling:
Diana Mazik
Makeup:
Hadas Kamenitz
Apparel:
Madam, Rabbi Akiva 90, Bnei Beraq
Bianco&Nero, hayarkon 35, Bnei Braq, Neumann House, opposite the Ayalon Mall
Shoes and purses:
Eddie Club
ALDO
Glasses:
Glasses USA
Location:
YH4 Gallery
Gallery Exhibition Space
Yad Harutzim 4, Jerusalem
Telephone: 077-3332222
The YH4 Gallery is a unique exhibition space that provides all-encompassing service for remodeling projects, serving as a one-stop shop for all of your high-end interior design needs. They highlight the frontiers of innovation, representing the finest companies in the field of design, from systems and infrastructure to finishes and materials. With all this at your fingertips, YH4 makes it easy to combine the various elements required to build or remodel a home. Consultants in every field personally guide you through each stage of the project, from air conditioning units, home security systems, audio-video, smart power, lighting, counters, parquet flooring, windows, doors, kitchens down to textiles and furniture.
The showrooms are active and always being updated, with a lively turnaround of architects, designers and design enthusiasts who congregate there. There are also exhibitions on display as well as fascinating lectures on topics of design, architecture, planning and art. In short, it’s a dream!